Referral marketing is the method of boosting your existing customers to help you endorse your products or services through lucrative rewards or benefits. The most common way it is done is through word-of-mouth in social media platforms. This is generally considered to be a highly effective form of marketing. It is not peculiar to confuse referral marketing with affiliate marketing but the main difference between a referral and affiliate marketing lies in the fact that the former involves targeting your own customers to promote your business and the latter involves third party influencers to promote your business. Referral marketing is the most compelling because the target users are already specified who would refer your business to others and you don’t need money to generate a user database for them. As the referrers are already using your products you don’t need to convince them more, they would personally vouch for your product to others. The referrers are users of the product themselves so the people whom they talk to would feel more comfortable with trusting the product as a fellow user is recommending it. Referral marketing involves people referring to their known circle mostly, hence whole conversion ratio is one of the highest in this type of marketing compared to other forms. Moreover, users already motivated by having a good view of your product would require less rewards to promote your product. As a result the ROI of referral marketing is always high and the numbers keep on increasing as you increase your user base.
Tips to Choose the Best Referral Marketing Software
It is essential that you have a concrete idea as to what you are hoping to get out of the tool before you begin the search for an efficient and effective referral marketing tool. Referral marketing tools provides you a lot of advantages and can be the most effective way to build brand loyalty, grow customers, and finally increase revenue. Referral marketing strategies can also help you to capture new leads, incentivize existing customers, and track, analyze, and further improve your referral marketing campaigns. Below are effective ways that you should follow to find the appropriate referral marketing tool that would suit your business the best.
- Ensure to consider the size, demography and geographical location of all your present subscribers. The software should serve to specific users by enabling local language support, local festivals and events updates, and campaign delivery using local time.
- You need to make sure that the tool is fully compatible with the marketing software that is being currently used for your other campaigns. This will help you to have an overall smooth experience.
- The use of mobile phones by customers has increased so it is mandatory to choose a tool that offers mobile app support.
- The vital element of a successful tool will be the scalability. With growing business and increasing user base, you need to make sure that the software you use is scalable up to your long term business goals at an affordable price. Make sure you choose a tool that will support your needs seamlessly even with the growing client list.
- Price is the key aspect to consider while you choose a referral marketing tool. It is important that you are clear about all the subscription plans of any tool you are considering. Few tools offer discounts and promotions initially but might turn out to be costly later. While there are other tools which will have a more lucrative monthly plan which might seem logical at first but when you settle down with the tool you might find that the annual plans of the tool are turning out to be more expensive than other tools in the market.
- Take into account the customer service of the tool, there will be situations during a campaign for which you might need the help of the customer service, make sure the tool you are choosing has prompt and good customer service.
- Go for the tool that offers detailed reporting for you to understand clearly how your campaign is performing, along with advanced analytic features enabling you to understand the areas for improvement. So, you can optimize these areas in future campaigns and perform A/B testing to improve ROIs. Live campaign reports are always preferable to optimize ongoing campaigns.
- Nowadays, online seller consider security to be a major concern, so make sure you choose a tool that offers adequate security that will keep your customer’s data safe and secure.
- Make sure the tool you are using is compatible with most of the marketing and analytics platforms that you are using. That tool has to go perfectly with other software that you’re currently using such as your email marketing and marketing automation tools, like Mailchimp, Google Analytics, Google Adwords, Facebook, and other social media platforms, CRMs like salesforce, leadsquared, etc.
- One of the best strategies would be to shortlist a few tools based on the tip and guidelines listed above. After doing a thorough research on them on the internet, such as reading reviews and other blogs of users who have used the tools before, learning about their experiences, you can connect with them and get your doubts and questions clarified. Then list the products that you want to try for yourself within the trial period and get a first-hand understanding of the best tool for your brand.
You should ensure that the referral marketing platform should offer some of the essential features listed below:
- campaign management
- referral tracking
- referral campaign analytics
- customer analysis
- customer loyalty programs
- campaign customization
- user segmentation
- referral program automation.
Now that you have completely understood the requirements to be searched for in a referral marketing software, you have a head start in the competition.
Pro Tip – Browse through some of Ambassador evaluations and check out each of the other solutions in your shortlist more closely. This kind of in-depth research guarantees that you will filter out ill-fitting software products and select the one which offers all the features your company requires.
Getambassador Review: Product Features
- Omnichannel Capabilities
- Multiple Campaigns
- Refer-a-Friend Programs
- Influencer Programs
- Partner Programs
- Affiliate Programs
- Advocacy Programs
- Smart Segmentation
- Phone and Email Support
- Designated Success Coaching
- Onboarding and Technical Implementation
- Design Templates
- eCommerce Integrations
- Email and CRM Integrations
- Payment and Billing Integrations
- Open REST API
- Single Sign-On
- Custom Branding
- Complete White Labeling
- Email Automation
- Advanced Reporting and Analytics
- Enterprise Security Settings
- Custom Rewards
- Automated Payouts
- Cash Payouts
- Gift Cards
- Points and Account Credits
- Coupon and Voucher Codes
- Hosted Ambassador Portal
- Team Roles
- Gated Program Accessibility
- Enterprise SLA
Use of Getambassador Across Industry Segments
Use of ambassador can be found in various online industry segments, including SaaS, e-commerce, Online Travel, edtech, food tech, hospitality etc.
Getambassador Pricing Plans
Pricings are not publicly available, you need to schedule a demo after which the pricing will be disclosed to you. From our experience, the pricing goes as follows.
Starter Plan – $800 per month (billed annually)
- API Access
- Refer a Friend Widgets
- 1 Campaign
- Payment Integrations
- Billing Integrations
- Ecommerce and Email Integrations
- Mobile SDK
- Up to 5000 Ambassadors
- Email and on board Support
Professional Plan – $1500 per month (billed annually)
- All Starter Plan Features
- Salesforce Integration
- Additional Campaigns
- Single Sign-On
- Automated Payouts
- Ambassador Portal
- Phone Support
- Up to 10,000 Ambassadors
Enterprise Plan – By quote
- All Professional Plan Features
- Complete White Labelling
- Custom Development Tools
- Dedicated Success Coaching
- Invoice Billing
- Enterprise SLA and Security Settings
Getambassador Review: Dashboard Overview
The dashboard at ambassador is really very seamless and easy to use, and more often than not you are likely to find out that, what you are looking for is not more than 2-3 clicks away. The UX has been carefully made such that each function or feature is located exactly where you would expect them to be. The customization options and the effortless creations of highly targeted campaigns will surely assure you that you have taken the right choice. The advanced analytic features and the graphical reporting help you easily analyze your existing campaigns and optimize them even further, the ease of use and maintaining your projects is simply worth it.
Getambassador Review: Signup Process
The user experience is a bit unique and complicated at the same time, when it comes to signing up at ambassador, they simply don’t let you sign up unless you get to know the product really well. So the only way to sign up is to schedule a demo, which you can easily do by filling up a basic form containing your basic details and company details, after which the team at ambassador will contact you and give an in-depth demonstration of their product so that you have a good understanding of it, and then they will send you a custom link from which you can sign up.
Getambassador Review: USPs, Pro Tip, and Advantages
Ambassador is a very powerful referral marketing tool designed for modern businesses. It is a platform that helps you to target your potential customers effectively. This tool can do wonders for marketing teams of any business. Features & solutions at Ambassador are flexible & scalable. This is why you will find a wide range of brands taking services from Ambassador. Regardless of how big or small your company might be, Ambassador will have a solution for your company’s needs. Primarily designed for online marketers, Ambassador brings the most commonly used features together on your table. It is quite simple to use & anyone can run this software. The visual editor features several widgets that allow you to configure your product. Several options allow you to customize & present your product in front of your target audience just the way you want. To help you get started instantly, several ready to use templates are available too.
You can automate workflows through this software too. It saves a lot of time & makes it easier to manage your daily tasks. Additionally, it gives you detailed work reports so that you can analyze & build upon useful stats & figures for your organization. Ambassador also features payment processing & invoice billing features. You can carry out transactions in multiple currencies & there are multilingual capabilities to make sure that you can communicate effectively with your clients.
You can even manage multiple campaigns through this software. To help you manage your ambassadors & users effectively, there are segmentation & enrollment features also ready to use. Carry out cross-department activities & track your company’s performance better.
- Omni-channel – Simplified engagement, sharing, & conversion tracking across email, web, mobile, in-app, & in-store, for the entire customer journey.
- Automation – Real-time messaging & delivery of any type of rewards: cash, gift cards, account credits, coupons, etc. No manual downloading or uploading of excel files.
- Custom UX – Easily design & optimize referral program with Visual Editor; & create a seamless, native, & most importantly, organic sharing experience.
- Complete White-label & Branding – You can ensure that your customers feel complete confidence by branding & white-labeling every interaction. The experience is seamless & hides your newest growth channel from competitors.
- Multiple Programs – Tailor specific referral programs based on customer type, deliver unique rewards & messaging while tracking & analyzing every segment & all activities.
Getambassador Coupon Codes, Discounts, and Deals
Getambassador Alternatives and Competitors List
Here is a list of referral marketing platforms that reviewers voted best overall compared to Getambassador. Just perform a basic online search yourself and check reviews from current and previous users of these products, and find the one that best fits your needs.
- Post Affiliate Pro
- Referral hero
- Hello Referrals
- Referral Key
We do realize that when you do take a decision to buy Affiliate Marketing Software it’s important not only to see how industry experts evaluate it in their review blogs, but also to find out if real people out there and other companies that buy these products are actually satisfied with it or not. All that said and done, If you are looking to create a viral or referral marketing campaign that would increase your organic brand recall and overall brand presence in addition to increasing conversions at an affordable price, then you will find that Ambassador is exactly what you need.
This is especially true if you want to quickly create and deploy multiple campaigns, without paying a lot of money to a referral marketing agency. You can do so much at a fraction of the cost and with similar if not more ROI, all this at the convenience of sitting at your desk with a few clicks. With all this information at hand you should be fairly equipped to make an informed buying decision that you won’t regret.