Email Affiliate Marketing Strategy, Tips, and Techniques: 2022

Affiliate marketing is one of the most famous kinds of marketing available today. It is based on achievement and most companies are actively taking advantage of the same. In the same, businesses pay their partners for each visitor or client that they have brought via their marketing activities. So, in simple terms, people promote it and get some profit for each sale made. 

The strategy brings quite a lot in terms of lead generation and effectively maintains control over the cost of acquisition. The best part is that it can be leveraged across various channels and includes email marketing. There are over 4 billion active email users worldwide, so setting up a good email campaign will just boost the number of views to the promoted content and eventually increase conversions. Here, we have spoken in detail about the email affiliate marketing strategy, tips, and techniques.

How to Set Up an Email Marketing Campaign for Affiliate Success?

Affiliate email marketing means generating sales via emails and not social media content or organic website traffic. The marketers are highly focused on their email lists and use them to promote affiliate products or services to the subscribers. Here is how you can set up an email marketing campaign:

  • If your email provider allows affiliate links: You have to check if your preferred email provider allows you to use affiliate links in your email campaigns. There are a lot of providers that prevent or just ban the use of links because of deliverability issues. 
  • Select the right affiliate links to promote: Before you choose an affiliate link, make sure there are three important factors present. Make sure that it is profitable. You have to sit down and estimate the ROI. Make sure that what you promote is relevant to the interests of your audience and will offer them some solutions. Make sure that your links are constantly valuable. 
  • Add affiliate emails: You can add affiliate emails to your email sequence via two methods. You can add them within the sequence, which is generating a considerable click-through rate. This would help increase your organic traffic. If you have an existing email sequence, you can tweak it, but the key factor would be the product you are promoting and your readers. So, you can add new emails that will have your affiliate link.
  • Track campaign: After you have launched your campaign, you must maintain your email list to guarantee that the commissions grow. It means that you must monitor the subscribers and make the necessary changes.

Email Affiliate Marketing Strategy and Tips: 2022

Before we discuss all of the strategies and tips, we would discuss all the things one should not do when setting up an email marketing campaign. Even before you stand, you must remember that there will always be people who say that ‘the money is on the list.’ What you must do is remember that money is in the relationship that is built via the list. 

The important part of convincing subscribers to make a purchase is to earn their trust, comprehend their needs, and offer them something that has value than just attempting to sell or load your emails with affiliate links. If there are too many links, the provider might close your account and customers will quickly close your emails. Here are some of the tips that you can follow to have an effective email marketing campaign for affiliate success:

When you are adding affiliate links to your emails, you must include them alongside your email content and make sure it is valuable. You can choose to also just add them to your ongoing email campaign. 

Make sure to diversify your affiliate link placement but remember that it is highly dependent on your audience. Do not just add links, and make sure that it would add value and provide some solution for your audience. 

The secret to making sales is that you must have a campaign that will help build trust and engagement. If you do that, more of your emails will go to your inbox than to spam, hence, resulting in more earnings and great results. 

Use email marketing software to make the process easy. These will help you develop personalized content, collect feedback, conduct surveys, send campaigns to customers, and target the correct audience at the right time.

Essential Email Marketing Techniques for Beginners: 2022

After you have launched your email marketing campaign, you have to know some good techniques which would help you increase your commissions.

  • Segmentation of email list: It means that you will categorize your list according to preferences and behavior. Based on the product that you promote, you might be required to focus on only one segment on your list. It will increase your opt-ins, and open and conversion rates.
  • Use triggers: Trigger emails get delivered to your audience by their behavior. Trigger emails are used to provide support and nurture your customers to enable them to get the full benefit of the product.
  • Personalized emails: Emails that have a personalized subject line have a higher open rate and help build trust between your customer base and you.
  • Optimize content: The success of your campaign depends on how you prove to your audience that you are a professional. You must use emails to make yourself appear as an authority in your niche as it will make people want to consider your recommendations.
  • Automate sending: You must automate your email marketing campaign. For that, you can use some software, which will help send bulk emails, schedule mailouts, and track engagement. 

The Best Email Marketing Software Tools to Try in 2022

These are some of the best email marketing software tools you can use for your affiliate email marketing campaign:



They offer all the features that businesses require and make sure it is not complicated or confusing. It allows you to schedule campaigns, test copy, and get reports which would show open rates, click-through rates, and more.



This is the best software for automation because of its pre-built automation that can help you in personalizing campaigns for each of your consumers. Their support is incredibly helpful, friendly, and fast. Their plan has data migration and implementation services. 



It is the easiest software because of its drag-and-drop interface which makes it both fun and intuitive to create any design that you want. The software has the cleanest and most streamlined and they offer lots of templates to choose from.


It is not very hard to launch a successful email affiliate marketing campaign. If you have the right tools and have learned the best practices, you can make a lot from your mailing list and promote affiliate products and watch your commissions grow. This article must have taught you all about email affiliate marketing strategy, tips, and techniques to make the most of your email list.

The Best Ad Networks for Publishers

Leave a Comment