In the last couple of years, growth marketing has helped in redefining the goal of marketing. Now, successful marketing is not just about the funnel and acquisition of new customers but of the customers who would stick around. The basic understanding behind this is that growth without retention is not growth.
Growth marketing is not focusing on just one part of your funnel and is about focusing on your entire customer lifecycle and using the insights to build compounding returns that will drive more engaged customers. Traditional marketing is about the top of the funnel and with the activities that drive short-term wins. With growth marketing, you are focused on the funnel. Growth marketers rely on data and try to find innovative ways to drive user acquisition, engage customers, retain them, and eventually turn them into brand champions. Other than the courses, optimization with the Amazon SEO tools can be helpful. So, growth marketers are essentially experimenters at each stage of the funnel who work closely with the business to gain better insights.
Why Should You Take the Best Growth Marketing Certification Courses?
Marketing is constantly changing, and marketers do not just sit in a room and come up with catchy slogans. They have to be more technical, analytical and take ownership of the conventional customer funnel. So, the traditional education and understanding of marketing are now turning obsolete. Marketers have to plan now, design, run campaigns, and teach people about the products at a deeper level. You must learn growth marketing if you:
- Are passionate about marketing and wish to learn in-demand growth hacking strategies.
- Want to make your way into marketing.
- Want to apply growth techniques and run professional campaigns.
Best Growth Marketing Certification Courses to Try: 2022
Here is a list of the best growth marketing certification courses to try in 2022. Do take a look!
1. Mastering Growth Course by Growth University
Everyone knows that it is very difficult to run a startup, and you have to wear various hats, like marketing, strategy, financials, and products, which makes it hard to see where and how to grow. The Mastering Growth Course is designed to help you structure the chaos. The course covers four components on how to build your financial model and how the outputs will help you grow, and how to get a monthly breakdown of what your business requires. The four components are:
- Customer Acquisition: You need to know what channels you need to be on, how to execute them well to get your initial users. They will teach you how to prioritise, how to set them up, and how to make sure you can track their results.
- Activation and Driving Intent: You will start to make money when you can convert the users that you have acquired. They will dig into your user journey, user’s persona, activation metrics and such, which matter as well and build reward loops.
- Retention: The most effective way to scale and grow your business is to keep users around. They will jump into NRR, Churn, and what to do about it, and how to build esports that help you view how your business is retaining users.
- Experimentation and growth process: The secret weapon of startups is the speed of learning. They teach how to rank and run experiments, statistical significance when to use A/B tests and more than you can use on any part of your business.
This is a great course for founders, growth marketers, traditional marketers who are looking to get into growth, and growth-minded product managers. This course will cost you $1000 one-off and is free for members.
2. Growth Hacking with Digital Marketing by Udemy
This is an industry-leading course that uncovers the growth hacking techniques that has helped some of the biggest companies in the world drive better digital marketing results. They help discover tremendous benefits of digital metrics, lean analytics, digital conversion funnels, web traffic, and LTV. They provide cutting-edge information about inbound marketing, email marketing, SEO, paid acquisition, and more at your fingertips, so you can tweak your strategy whenever needed and continue to engage, attract, and retain customers through any of the online channels of your business.
This course is crafted really well and includes both video lectures and articles. They update the course to keep up with the trends. They have provided assignments to put the gained knowledge to the test.
3. Growth Marketing Minidegree by CXL
This certification course by CXL Institute is pretty extensive. After you complete seven cumulative tracks and 113h of video courses, you will have mastered the methodologies and processes that the top growth executives leverage to drive companies. This is a practical and hands-on curriculum that teaches the right skills for the marketplace. You can watch the video lessons they provide, use their resources like checklists and spreadsheets, and finish their practice exercises to finish the certification tests. The top practitioners in the industry, John McBride, Paul Boag, Morgan Brown, Sean Ellis and more, teach this course. You will learn the foundations of growth marketing, data and analytics, channel-specific growth skills and growth program management.
This is the best course for full-stack marketers, folks with work with data, and people who wish to join growth teams. The cost is about $500 for the first user, and for each additional user, you will be charged $299.
4. The Growth Series by Reforge
This course was originally developed by Brian Balfour and taught you the primary elements of growth, from acquisition and retention to habit formation and psychology. The course will not talk about hacks, tips, tactics, or tricks but will teach you the proven, actionable frameworks from the fastest-growing companies that will help you build a powerful engine for your company. They provide various up-to-date examples, real case studies, and private conversations with leads from companies like Netflix, Uber, Dropbox, Slack, and others.
They allot you slots on a first-come, first-serve basis, and you must spend at least 5 hours every week, 2-3 hours on course content, an hour applying the frameworks and one to two hours participating in their events. The course will teach you about retention and engagement, acquisition strategy, monetisation, growth models, and user psychology. This is an excellent course for product and growth practitioners who have at least three years of experience working with B2B and B2C practitioners. The course will cost you $3495.
5. Digital Marketing on Demand by General Assembly
This course will teach you digital marketing in the most fun and flexible way. The lessons have been crafted by experts, and the mentors are easily accessible and will help you upscale your professional toolkit. After you complete the program, you will have acquired the primary digital marketing skills, launched brand acquisition and retention campaigns and must have improved your resume.
They have put together 53 unique lessons, 1-on-1 mentor sessions, and a 12- month access to the platform with downloadable lesson guides. They also provide a bonus Certified Marketer Level 1 study guide, assessment, and practice assessment which is worth $200. You will learn about customer insight, CRM analytics, marketing technology, and marketing channels. It is the best course for digital marketers and will cost you $950.
6. Growth Marketing Full Course by Demandcurve
This course by Demandcurve will help you learn everything about growth marketing with experiences that have been crafted for your market and company. The course talks about your landing pages, Google Ads, Facebook Ads and emails, corrects errors and suggests better ideas. After you have registered, you get to access their curriculum for an entire year, get extended access to a team for better feedback and growth instructors for six months.
They provide the option to purchase particular sections of the course. You need two to three months to complete the course on average. You will learn about customer acquisition, growth strategy, analytics, tracking user onboarding, and landing pages in this course. It is the perfect course for founders, business owners, junior marketers, startup employees, and senior marketers. The course will cost you $349 to $5800.
7. Growth Marketing Immersive by GrowthTribe
GrowthTribe is one of the most popular brands in the growth marketing space and provides this six-week course which is a good stepping stone to being a growth marketing expert. You will learn about the cutting edge growth processes, mental models and the frameworks that the fast-growing companies use. They start the course with a personal capability scan to identify your strengths and the main improvement points, after which you will get lifelong access to the course content through its online learning environment. The course has six weekly life training sessions, three personalised coaching sessions with a mentor, and a bonus study track to help apply the concepts.
The course teaches you the fundamentals of growth marketing, your channels of growth, soft and hard data, acquisition and beyond, and how to fit growth in organisations. This is a great course for companies and aspiring growth hackers, and it will cost you about €1997.
8. Growth Master Training Course by Growth Hackers
This is a self-paced course that Sean Ellis teaches. He talks about the fundamentals of becoming an effective growth master. He talks about the best practices to lead a team to drive the growth process that drives results. To get a certification, you have to score at least nine correct answers in their 10 question exam. The course curriculum is broken down into eight sections, and each of them covers a particular aspect of growth marketing.
This course will teach you how to keep your team engaged in the growth, how to follow up after each meeting, conduct an effective growth meeting, and accelerate your team’s texting for optimal growth learning. It is a perfect course for aspiring growth masters and will cost you $299.
These are some of the best Growth Marketing courses that you take. All of these courses are self-paced and delivered online. You can check out the best Amazon arbitrage app too. You must know that mastering growth marketing takes a while, but it is worth every bit. You do not have to train too much; just work in bits and focus on active learning. You must watch the whole module, note the key points, apply the knowledge, and talk to your mentor if you require assistance. Take the best growth marketing certification courses and become an expert in growing your enterprise. It covers all the marketing concepts and technical skills that are necessary to create and implement digital marketing strategies. They will help you understand processes, models, and mindsets, and after a while, you will be able to think for yourself and repeat the same structure.