Best Affiliate Link Tracking Software Tools: 2021

You wouldn’t like it when someone tracks you or keep tabs on you, right?

But if you are an advertiser or a marketer, you might want to keep track of your marketing activities or campaigns.

Why You Need a Link Tracking Software Tool- Benefits?

So you have spent a great time and efforts with your marketing activities and have designed a splendid campaign with your team. But, unfortunately, now, when it comes down to measuring the effectiveness of your said campaign, it becomes impossible to determine where the traffic is coming on from the website.

A tracking link is needed to know how and why your website traffic increased, where your newest customers came from, and the effectiveness of your marketing promotions.

There are various benefits of tracking links, such as gathering information and statistics about a website or webpage. It depicts the connection between marketing activity and outcomes. You can see how efficient methods of marketing are for your organization by tracking your activity.

The main objective of the tracking link is to produce a unique URL that can only be used with one marketing activity. Therefore, you may see the traffic from a single source by putting a unique link on one activity. 

The end goal or the objective of link tracking is that you should know what works when you’re investing time and money in marketing and advertising your company. In addition, tracking enables you to identify the direct correlation between a marketing effort or advertisement and your company’s growth.

Free Link Tracking Software Tools: 2021

1. Click Magick: Best Link Tracking Software Tool

This one is the best link tracking software for those people who are into affiliate marketing. Click Magick allows you to track the links on your website, sales funnel, or marketing campaign with ease.

Marketers and online businesses no longer have to worry about a link tracker that doesn’t allow them to easily retarget visitors or lock content for building email lists, thanks to link tracking software like ClickMagick.

You can also keep track of your entire sales funnel, from the opt-in phase to the end. Again, it is simple to use and put into practice.

The main features/highlights of Click Magick are:

  • Optimization and tracking Sales funnel:  You can easily track and optimize your entire sales funnel, no matter how complex or elaborate it is.
  • Cross-device tracking: Through Click Magick, you can easily track users through multiple devices.
  • Automated and Intelligent Split Testing: You can automatically create split tests for your links and be notified when a winner is found.
  • Advanced Pixel Retargeting – Add tracking pixels to any link to retarget users across the internet.
  • Create Advanced Click Rotators – Using Click Magick, you can create advanced click rotators to switch and vary clicks to various URLs.
  • Automatic Bot Filtering – ClickMagick filters out fake bots and filters them out automatically.Lasso

2. Lasso: Best All-in-One Link Management Software Tool

When it comes to the best affiliate link cloaking plugin, Lasso surely ranks amongst them. It is a WordPress affiliate management plugin that is one of the most comprehensive. So if you’re using an affiliate program like Amazon to monetize your site, this might be a handy plugin for displaying products and managing the overall setup.

This WordPress link tracking plugin allows you to scan your site and automatically add affiliate links to the required keywords, allowing you to earn more money with the same traffic.

Another benefit is that you may construct attractive product display blocks to entice more clicks while maintaining transparency. Finally, it comes with a variety of themes to pick from when it comes to product presentation.

You may also construct display blocks and add your affiliate products to them so that they appear in all other posts on your site, with the image, link, and text on those blocks indicating that the user is about to click on an affiliate product link.

Overall, Lasso is an essential plugin for controlling and increasing affiliate money on any website.


Some of the features of this affiliate link cloaking plugin are:

  • Custom link displays
  • Affiliate opportunities
  • Affiliate dashboard 
  • Amazon integration
  • Link cloaking
  • Link groups
  • Click tracking
  • Plugin import 
  • Link alerts

3. ClickGum: Best Click Tracking Software Tool

ClickGum is a link tracking software that is simple-to-use click tracking software that allows you to track and optimize all of your links in one location. You can start tracking clicks, conversions, and events without installing any software. It works anywhere you advertise.

The main features/highlights of ClickGum are:

  • First, giving complete control over clicks.
  • Detecting and filtering bot and questionable clicks.
  • Detailed tracking of clicks, purchases, engagements, and actions.
  •  You can have an unlimited number of links and rotators.
  •  Custom Tracking Domains are unlimited.
  • Accurate, real-time reporting. Providing users with the ability to visualize and optimize their traffic.
  • A/B split testing and powerful rotators.
  • The best plans for the market, at an affordable price, with no up-front expenses.
  • Heavy Traffic users can rely on corporate cloud servers and Premium DNS to ensure their availability and performance.

Best Link  Tracking  Software Tools: 2021

4. Voluum: Best Link Tracking Software for Marketers

Voluum is one of the best-paid link tracking tools and has a plethora of built-in optimization tools and highly advanced analytical features.

With this best link tracking software, you can keep track of your affiliate campaigns, analyze your data from the marketing insights, optimize ads for increased conversions, and ramp up your business to bring in more profits.

The main features/highlights of this online link tracker are:

  • Direct Tracking Pixel – You can track both paid and organic traffic without having to navigate through a redirect. Accelerate the process of directing visitors to your offers, and advertise without restrictions, even in areas with slow Internet connections.
  • Impression Tracking – Through this link tracking software, you can measure the impact of specific display touchpoints by tracking the impressions of your banner ads. Impressions, when combined with other metrics, provide a comprehensive picture of your ad campaign’s performance.
  • Ease of Mobile App: Using the mobile app, you can track your performance no matter where you are. You can easily access your data and receive mobile push notifications so you can react quickly if something unexpected occurs. Both the Android and iOS versions are available.
  • Run A/B Split Tests Automatically: Run A/B tests automatically to quickly determine which of your campaign paths performs better for specific conversion goals and where changes can be made to improve effectiveness.
  • IP/UA Filtering: Create rules to block certain user agent names or filter unwanted traffic from specific IP addresses and IP ranges.
  • Suspicious Visits & Clicks are Detected Automatically: Detect suspicious visits and clicks, identify unrealistic conversion times, and obtain irrefutable evidence for charge-back procedures against shady publishers.

5. Click Meter: Best Affiliate Link Tracking Software Tool

Clickmeter is one of the most popular link tracking software, which provides unique sets of tools for marketers, publishers, and marketing agencies.

One of the fantastic things about these link tracking tools is that it can trace viewer’s locations and sort them out via geographical regions. Then, in real-time, users can monitor and share the results of their links.

The main features/highlights of this online link tracker are:

  • Conversion Tracking: Through clickmeter, you can track conversions for opt-ins, purchases, ads, and more using your tracking links.
  • A/B Split Test Rotator For Links: To A/B split test different landing pages or sales funnels, you can easily create a link rotator.
  • Full Excel Export: You can export your link tracking report to an Excel spreadsheet in its entirety.
  • Retargeting of visitors: Tracking pixels can be used to retarget anyone who clicks on your links.
  • Personalized Domains: On any of the price tiers, you can establish links using your custom domains.

6. LinkTrackr: Best Link Cloaking Software Tool for Marketers

Are you someone who is looking for a best affiliate link tracker which isn’t too complex? Well, you can always count on LinkTrackr for that.

LinkTrackr includes a set of tools that allow any marketer to meet their link and performance analysis needs. Compared to the other tools listed here, LinkTrackr may not appear to be an imposing platform. LinkTrackr, on the other hand, will be ideal for those looking for only the most essential tools with little sophistication.

With that being said, let us take a look at the main features/highlights of this link tracking software:

  • Without adding any code to your website, you can track links and conversions with pinpoint accuracy.
  • Affiliate marketers can use link cloaking to protect their commissions.
  • You get access to URL Rotator, a piece of software that divides incoming traffic into various landing page links.
  • Google Adwords optimization and PPC tracking for your paid campaigns and promotions

7. Improvely: Best Conversion Tracking Software Tool

One of the best affiliate link tracker, Improvely works with all major ad networks, including Google, Facebook, and Bing Ads. Marketers can use the tool to pinpoint the source of each conversion and detect fraudulent clicks.

With Improvely, you can determine the source of every signup and sale, whether it comes from a marketing campaign or another source. In addition, its monitoring systems look for signs of suspicious activity at every click. 

Let us take a look at the main features/highlights of this link tracking software:

  • Attribution and Conversion Tracking: This is one of the most important features that any link tracker should have; it allows marketers and online businesses to track clicks, monitor conversions, and optimize for increased revenue.
  • Efficient detection and blocking of threats: If you click on the fraud tab button, Improvely will provide you with a report of the fraud details you’ll need, and then you can report the incident to the ad network.
  • Marketing Reports for Agencies with a White Label: Improvely comes with ready-to-use marketing reports for agencies, which you can use to sweeten your digital marketing services.

8. Pretty Links: Best Link Tracking Software

One of the best link tracking plugin, Pretty Link, is a free WordPress link cloaker that maintains track of the number of hits you get per URL and extra information such as the location of the URL visitors and the sort of devices they use.

The admin interface makes it simple to access all of the links. You’ll be able to group, sort, search, and track all of the links’ clicks.

There’s also the possibility of doing automotive-related repetitious jobs. You can also automate short links for all of your posts and pages and then have a customized message automatically tweeted to as many Twitter accounts as you wish.


Some of the features of this affiliate link cloaking plugin are:

  • Provides preset link choices to help speed up the link-building process.
  • Allows you to configure reporting choices to keep track of critical data.
  • Create link groups based on product, affiliate, and other criteria.
  • For posts and pages, it adds a social media network bar that allows readers to share attractive links immediately.

9. Thirsty Affiliate: Best Link Cloaking Software

One of the most popular WordPress URL masking plugin tools amongst marketers and bloggers. You can easily manage your affiliate links through your WordPress dashboard.

You can also add affiliate links to any page or post on your website using this plugin and conceal your links and track their success in a few simple steps to keep optimizing your conversion strategy.

This WordPress plugin offers a simple setup and maintenance interface for your affiliate links, as well as the ability to set your links as dofollow or nofollow.


Some of the features of this affiliate link tracking plugin are:

  • Autolink Keywords
  • Amazing Reports
  • Geolocation links
  • Smart Uncloaking
  • Proactive link fixer
  • Automatic 404 checker
  • CSV Import/Export
  • Google Analytics Event
  • 3rd party link importing

10. Rebrandly: Best Link Tracking Software

Rebrandly is one of the best link tracking software that allows you to brand, track, and distribute short URLs with custom domain names.

Thousands of well-known organizations and influencers have adopted their branded links as the ideal alternative to generic short URLs, including Lamborghini, Harvard, Dell, Accenture, Oracle, Tesla, United Nations, Axa, and SAP.

Let us know about Rebrandly’s features and main highlights:

  • UTM creator
  • Retargeting of links
  • Deep connecting on mobile
  • Routing based on the URL
  • Control of the open graph
  • Reports that can be customized
  • Management of many seats, permissions, and workspaces
  • Management of many domain names

11. Bitly

Bitly is probably the most popular and the best link tracking software available for marketers, advertisers, and publishers. Bitly has many advantages to the users, as it allows them to build short links to keep track of the digital marketing campaigns and other marketing activities. 

Through those short links, you can also monitor the performance of the campaign and gain insights into the analysis. 

Let us know about Bitly’s features and main highlights:

  • Create branded and mobile connections with ease, including your domain room.
  • Link tracking statistics with over 20 indicators, including location and referral information.
  • An API for embedding branded links into automated workflows that have been proven to work.
  • Over 700 business solutions and connections are available to help you increase productivity and streamline your process.

While choosing the best link tracking software, you need to analyze and understand that these courses won’t guarantee you outright success.

To get the best results, you can even club two or more to understand these link tracking tools. The key lies in understanding the differences between each and choosing the best one.

While this list is not exhaustive, other ad verification vendors available in 2021. We urge you to go through this list thoroughly, which will help you make a wise and informed decision while choosing the best affiliate link tracker.

We hope you found this blog helpful and gained some knowledge about what link tracking software is all about. Do let us know down in the comment section what you think about this blog.

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